This article covers adding and configuring Facebook and X/Twitter accounts in Messages XR Enterprise Settings, including navigating the Social Media Accounts screen and completing mandatory reauthentication.
đź’ˇQuick answers
- Where do social media accounts get configured? Navigate to Settings > Organizational config tab and select the Social Media option to open the Social Media screen.
- Do the status icons on the Social Media screen indicate whether an account is active? Yes, a green icon means the account is connected and active; a grey icon means it is inactive or needs reauthentication.
- Can more than one Facebook or Twitter account be connected? Yes, multiple accounts can be connected per platform, and each can be assigned to specific schools or used district-wide.
- Which admin roles can connect and manage social media accounts? Only district administrators have permission; school-level admins can view connected accounts but cannot add or remove them.
- Why does a social media account need reauthentication? Social platforms periodically expire access tokens, so accounts must be reconnected to keep the integration working.
- Reconnecting a social media account after it loses authentication? Return to Settings > Organizational config tab > Social Media, click the account, and re-authorize it with the platform credentials.
Settings > Social Media Accounts overview and tour
This screen shows all of the locations where you have administrative permissions / roles, including a status column for each different social media brand: Facebook, X/Twitter, and Instagram.
Navigate to Settings in the left navigation panel. Click on the Social media tab within Settings.
Once you are in the Social Media Accounts area, here is a quick tour to help you understand what you see!
- Name: This column allows you to look at each school or organization with regard to its connected social media accounts. You will only see organizations listed within which you have administrative permissions or roles. For example, principals may only see schools to which they have been assigned.
- Type: Type of school (Elementary, HS, etc)
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Social media icon columns: Look in each column to learn about how many accounts of that social media brand are connected and what their account status is.
- Number: Represents the number of accounts for this particular social media brand within that organization.
- Status icon: Next to the number you may or may not see a status icon. Learn more in the Status Icons Key.
Status Icons Key
| There is no default account existing for one or more of these accounts. | |
| One or more of these accounts requires reauthentication in order to connect and display any social media. | |
| A password is needed for analytics. |
Add social media accounts
Now that you’ve gone on your tour, want to learn how to add new social media accounts?
Step 1: Select a school or location
Click on a location or school to open up its individual social media configurations.
Step 2: Click FB or X / Twitter to configure their settings
Important note about signing out
Add as many FB and Twitter accounts, but be sure to sign out of your account each time you add a new account. You’ll see the account name displaying in the top right corner authorization window, and this is where you can sign out each time.
Add Facebook account
Here’s how to configure your settings to connect a new Facebook account.
- Click on the Facebook icon.
- Log in to the Facebook account.Â
Must be an admin of the account!
To be able to configure the settings, you must be an admin of the Facebook account. Learn more about how to add someone as a manager to a Facebook account in the article, "Give, edit or remove Facebook page access."Â
- Pages: Select the Facebook page that you’d like to connect in the “What Pages do you want to use with Finalsite?" window.
- Permissions/Access: Toggle on the options you choose in the “What is Finalsite allowed to do?”
- Privacy Policy: Review the Privacy Policy
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Success: “You’ve now linked Finalsite to Facebook” click OK.
Add X / Twitter accountÂ
Here’s how to configure your settings to connect a new Twitter / X account.Â
- Click on the Twitter / X icon.
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Authorize Finalsite to access your account: This screen requires that you click the Authorize app button so that the connection can be made. Ensure that the checkboxes are appearing beneath the “Default” column.
- Once authorized, the new Twitter/X account will populate in the list of accounts.
Instagram for mobile app only
Important Note about Instagram in MXRE
If you can see an Instagram icon in your settings, this is for the purposes of connecting to your district’s mobile app and not for use in sending communication via Messages XR Enterprise.
Mandatory Facebook and Twitter reauthentication
Facebook/Meta and Twitter/X require a reauthentication process every two months. This mandatory reauthentication is essential for maintaining security, ensuring compliance with regulations, and managing account access amid staff changes. It helps protect sensitive information and aligns with platform policies to prevent unauthorized access.
How do I know if I need to reauthenticate?
Do you see a small ! icon next to any of your accounts associated with a certain social media account? This is a sign that the account needs to be reauthenticated in order to successfully connect.
Here’s how to reauthenticate your Facebook account:
- Click the Social Media button. Open the account that you’d like to reauthenticate.
- Find the Reauthenticate button in the bottom left corner of the social media account’s window
- When you click Reauthenticate, you be asked to enter your account credentials.
- Click Done. Now, messages can be posted to this account once again.